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Garvin

About Garvin

http://www.ricestudios.com.au

Garvin provides in-depth video technology know-how to produce audio/video projects, events, interviews, vidcasts/podcasts and live/on-demand training for our clients.

Posts by Garvin Wu :

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The Power of Livestreaming: Why It’s Crucial for Small Businesses

In today's digital age, small businesses are constantly seeking innovative ways to connect with their target audience and expand their reach. Livestreaming has emerged as a powerful tool for engaging customers, building brand awareness, and driving business growth. In this blog post, we will explore the importance of livestreaming for small businesses and how it can revolutionize their marketing strategies.

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In today’s digital age, small businesses are constantly seeking innovative ways to connect with their target audience and expand their reach. Livestreaming has emerged as a powerful tool for engaging customers, building brand awareness, and driving business growth. In this blog post, we will explore the importance of livestreaming for small businesses and how it can revolutionize their marketing strategies.

  1. Real-Time Engagement

Livestreaming offers small businesses the opportunity to engage with their audience in real-time. Unlike pre-recorded videos or static posts, livestreams create an interactive environment where business owners can directly communicate with their customers, answer questions, and provide live demonstrations of their products or services. This immediate and personalized interaction helps build trust, foster customer loyalty, and establish meaningful connections.

  1. Cost-Effective Marketing

One significant advantage of livestreaming for small businesses is its cost-effectiveness. Traditional advertising methods often require substantial financial investments, making them less feasible for businesses with limited budgets. Livestreaming, on the other hand, can be done with minimal equipment and expenses. Social media platforms such as Facebook Live, Instagram Live, and YouTube Live provide free livestreaming capabilities, allowing businesses to reach a wide audience without breaking the bank.

  1. Authenticity and Transparency

Livestreaming allows small businesses to showcase their authenticity and transparency. In an era where consumers value genuine connections with brands, livestreams provide an unfiltered and behind-the-scenes look into the business. Sharing real-time updates, product launches, or even day-to-day operations humanizes the brand and fosters a sense of trust among customers. By openly communicating with their audience, small businesses can establish themselves as trustworthy and relatable entities.

  1. Increased Reach and Visibility

Livestreaming enables small businesses to extend their reach beyond their immediate physical location. With just a smartphone and an internet connection, businesses can instantly broadcast their message to a global audience. Livestreams can be shared on various social media platforms, reaching potential customers who may have otherwise been unaware of the business. The ability to attract viewers from different locations greatly expands the business’s visibility and increases the chances of acquiring new customers.

  1. Enhanced Customer Experience

Livestreaming creates an immersive and interactive experience for customers. Whether it’s hosting live Q&A sessions, providing product demonstrations, or giving exclusive behind-the-scenes access, businesses can offer unique and valuable content to their audience. Livestreams allow customers to engage with the brand in real-time, ask questions, and receive immediate responses, thus enhancing the overall customer experience. By actively involving customers, businesses can foster a sense of community and loyalty, leading to long-term customer relationships.

  1. Analytics and Data Insights

Livestreaming platforms often provide valuable analytics and data insights that can help small businesses refine their marketing strategies. Metrics such as viewer demographics, engagement rates, and viewer retention can provide businesses with a better understanding of their target audience’s preferences and behaviors. By analyzing this data, businesses can tailor their livestream content and marketing efforts to optimize engagement and conversion rates.

Livestreaming has emerged as a powerful tool for small businesses, offering real-time engagement, cost-effective marketing, authenticity, increased reach, enhanced customer experience, and valuable data insights. By harnessing the power of livestreaming, small businesses can effectively connect with their audience, build brand awareness, and drive business growth. As technology continues to advance, embracing livestreaming as part of a comprehensive marketing strategy becomes increasingly important for small businesses aiming to thrive in today’s competitive marketplace.

If you’re interested in exploring how livestreaming can benefit your small business and want assistance with your livestreaming needs, we’re here to help. Our team of experts specializes in creating captivating livestream experiences tailored to your business goals.

Contact us today to learn more about our services and how we can partner with you to elevate your livestreaming strategy.

Don’t miss out on the incredible opportunities that livestreaming offers. Take your small business to new heights with the power of livestreaming!

secure

Ransomware, 2021 it’s still a thing

Back in 2016, I had mentioned that ransomware was on the rise. Well, it's 2021, and it's bigger and worse than ever before.

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Back in 2016, I had mentioned that ransomware was on the rise. Well, it’s 2021, and it’s bigger and worse than ever before.

We’ve seen power grids, fuel lines, hospitals, you name it; they have been victims of the growing ransomware attacks worldwide. 

These larger infrastructure attacks get all the headlines, while smaller stake victims don’t get covered quite as much in the media. 

So what happens in a ransomware attack? Well, after you pull yourself from the floor, you’ll probably see a message saying all your data has been encrypted, and you now need to send some form of payment to someone to decrypt it all. This could be troves of data. Note: I hope you made a backup of this somewhere.

Here are some quick tips on how you can limit your vulnerability to these type of attacks.

First, update your computer system. Whether it’s a Mac or Windows, even Linux, check that your security updates are all applied.  Most of the systems that have fallen victim have been left alone for ages and never touched. Some say, “if it ain’t broke, don’t fix it” well, better have a look because it just might be “broke”. Legacy systems tend to have weak points that could be exploited, and if they have any kind of network connection, that’s a possible hole to breach.

Next, your mobile devices, though not quite as common, can occur. Especially on mobile phones that have been modified to allow 3rd party application stores to be installed. So if you know a “friend of a friend” that can get you connected with some special apps, well, you’re probably at risk.  It’s less likely to happen on an Apple device unless you hacked/modified it, but it’s pretty easy and common to do on Android devices. Mobile devices also have security updates, so make sure you’ve applied these as well.

Another preventative measure to put in place is to invest in some security software. There are quite a few out there, some paid, some for free to start. 

Here are some quick links on some known free to start ones:

https://www.kaspersky.com/anti-ransomware-tool

https://www.avast.com/c-ransomware-protection-tool

https://www.trendmicro.com/en_au/forHome/campaigns/ransomware-protection.html

Stay protected and safe.