Forbes says 65% of executives visit a company’s website and 39% call a vendor after viewing their video. Forrester reports that including video in an email leads to a 200-300% increase in click-through rate. 90% of users say that seeing a video about a product is helpful in the decision process.
It's a mine field out there. Sites are getting hacked all the time without your knowledge and they appear to be normal sites to the untrained eye.
Content has always ruled the internet and it will never stop. Keeping your content fresh and new is vital in attracting new audiences.